Student centered identity

A flexible identity system for SASK Deinze

Student centered identity

A flexible identity system for SASK Deinze

SASK stands for ‘City Institute for Fine Arts’ and in 2017 the new building was finally finished. The idea spurred to develop a new identity celebrating the move into the new location.
The concept came alive through involving everyone from young to old into the process. The idea was formed using the basic principles of shapes. Simple shapes and forms are at the base of every piece of art created at the academy.
The basic shapes lend themselves to creative applications that can be created by students at SASK.
So basically the mark can be incorporated into ads, website, folders, artworks… becoming a truly student owned identity.

Marble SASK mark

Wood + Paint workmark

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